Fabric Softener

Due to increased competition owing to high number of brands of the same product line we targeted visual noticeability of product on shelf. Bottle with aeithetic curves was preffered to provide emphasis on ergonomic structure of the brand. Using sleeve packaging design, easy visibility of the product on entire grown was enabled. Choice of colours and gold foil stamping applications provided reflection of even more special product image to consumer’s perception.

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Istanbul, TURKEY